India is on the verge of witnessing a new revolution in the production of meat and meat products known as the pink revolution. India has already witnessed the Green Revolution and White revolution, which were a huge success with India becoming self sufficient in food grains due to green revolution and one of the biggest milk producing nations due to the white revolution.
India has emerged as the largest beef exporter of the world with 2.16 million tons leaving behind Brazil at 1.45 million tons. India holds 25% of the net world trade in beef. India has been banking high on the exports of beef and meat products with their combined value going above Rs 21,000 crores. The major market areas for Indian beef have been USA, Europe and the Gulf nations which have developed an appetite for Indian beef products. Uttar Pradesh is the largest producer of these products while Kerala is the largest consumer.
The Food and Agriculture Organization (FAO) of the UNO has observed that India is on the brink of a Pink Revolution with huge strides in the beef and meat area. However, the FAO has suggested 4 steps to the Indian food industry for a more effective and sustainable Pink Revolution. These 4 steps are:
- Setting up state of the art meat processing plants
- Developing technologies to raise male buffalo calves for meat production
- Increasing the number of farmers rearing buffalo under contractual farming
- Establishing disease-free zones for rearing animals.
There have been major issues regarding Pink Revolution in India which need to be addressed and adhered to for its success and sustained growth. These issues are:
- Meat trade and leather industry have reduced the population of the buffalo to unsustainable levels around the world.
- Cattle are intrinsic to agriculture and provide a secondary lifeline to marginal farmers in times of distress. Reducing cattle population is proving a threat to these marginal farmers.
- There has been a rise in the number of illegal abattoirs in India due to this Pink Revolution and there have been rising instances of cattle trafficking as well.
- The government has been extending special incentives the abattoirs which maintain hygiene and are automated to give a fillip to Pink Revolution. But the entire industry under coverage of this Pink Revolution is against the great Vedantic and Hindu legacies of oneness of life.
- India is a tropical country where Pink Revolution has added up to the health problems of Indians. The unabated use of meat and meat products are leading to cyst problems in Indians.
- Due to Pink Revolution, villages in many parts of the country have been denuded of cattle population, leading to the loss of organic farming and green manure.
- India is the largest milk producing nation in the world with an annual production of more than 135 million tons. Pink Revolution and the consequent slaughter of buffalos has posed a threat to the number of milch animals.
Added to these issues, the unpredictability of the Indian monsoon and the dependence of Indian agriculture on these vagaries of monsoon have compounded the situation further. These cattle could act as a friend of the farmer and cultivator in times of monsoon failure. But, Pink Revolution has effectively reduced the population of cattle in the country and many farmers have fallen prey to this. So Pink Revolution must be promoted but sustainability must be ensured so that long term benefits could be reaped out of it.